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Institutional Graphic Charters
An essential service from our division Visual Identity & Digital Communication.
What is this service about?
Your visual identity is the cornerstone of your communication. We create or modernize your graphic charter to ensure consistent, professional, and impactful communication across all your media, from Word documents to your website and business applications.
Our Approach
Analysis and Positioning
We analyze your current identity, values, target audience, and competitive positioning to define creative directions that will strengthen your brand image.
Creation of Fundamental Elements
We design the key elements of your identity: logo, typography, color palette, layout principles, iconography. Each choice is justified and validated with you.
Adaptation and Usage Guide
We adapt the identity to the main media (stationery, presentation templates, email signature) and write a usage guide (the graphic charter) that explains the rules to follow to ensure consistency.
Key Benefits
- A professional, consistent, and recognizable brand image.
- A better perception of your organization by your clients and partners.
- Time and efficiency gains for your communication teams.
- A solid foundation for the creation of all your future materials.
- Clear differentiation from your competitors.
See also
Let's talk about your project
A BMS EXPERT specialist will reply within 48 working hours.